Drink Me Magazine asked me to write an insider’s scoop on wine label design, which was posted last week here. Please read, like, and comment on the article as your time allows. Every bit of attention helps the new online magazine and also helps me. Thanks!
As promised, here is my review of the book, 99 Bottles of Wine, supplementing my pre-purchase review a few months ago. You may already know that the author, David Schuemann, is owner of CF Napa and the designer of the labels shown in the book. While many of the featured labels are also on the […]
“Story” is clearly a buzzword in advertising and design. Sometimes businesses try too hard to have one, and the message feels forced. But in the wine industry, stories usually flow as naturally as the wine. You might think the story would be the same from one winery to another—a simple tale about loving wine and […]
Written by Michael Alves Last night my sister-in-law, who’s in the wine business herself, served one of the best Chardonnays I’ve had in ages. It was lush, buttery, and absolutely delicious. So naturally I wanted to know who made it. In food and wine marketing, I’d call my actions a classic “Taste Led” experience: one […]