Paul Houston is a new client. He is not from Napa, nor Sonoma, the Sierra Foothills, or any number of places known for wine production. Paul is from Hayward, California, where he is doing something new. He is harvesting Chardonnay and Pinot Noir from his own vineyards, just a few miles from his home.
Hired to design Houston’s wine labels, my challenge was clear. Now was not the time to be flashy and wild. Rather, a traditional look would be best. Houston Family Vineyards needs to look believable and communicate that, Yes, Hayward has vineyards. Yes, Hayward has elevation. Yes, Hayward has terroir! And it’s actually quite good.
Here is the classic label I designed for Houston’s Pinot Noir. Note the seal I developed using the city’s historic Hunt’s Cannery water tower. I figured I’d might as well brand Hayward too!
There’s no shortage of amazing wine in California, but every now and then, it’s nice to enjoy a wine that is so clearly from one person’s passion—especially when he has the courage to plant somewhere new.